1. Post for your audience, not for yourself
Why should the audience hit the like button if your
post is not very valuable for them? It is always about the audience, not about
you. Your posts should help people, it should relate to them. The right posts
reinforced with a catchy, concise caption can attract Instagram likes and followers.
2. Figure out your Target Audience
Once you know that your focus should be an audience,
you should start analyzing what kind of audience you want to target. Are your
posts for middle-aged audiences or teens?Do you want to attract pet owners? Are
your posts about women?
You can categorize your targeted audience easily by
demographics like age or gender. Then, you might want to specialize even more
(according to tastes or location). Once you get this right, all you have to do
make some relevant posts for them.
3. Tag Relevant Pages and Location
Tagging a hundred people undoubtedly makes you look
desperate. It is not good for your brand image either. You should tag a few
people, brands, or pages that are relevant.
For instance, if you are a book blogger and you make a
video about 5 scary books for Halloween (and you are promoting some Halloween-themed
stationery). Here, you might want to tag the authors and the Halloween Merch
that you are promoting.
Again, consider the above instance. If you have a book
store, you should mention the location. This way, you will show up in the
regional searches. In any case, you should refrain from buying Instagram likes and followers. They do
little for engagement and keeps you away from reaching your target audience.
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